We first opened our doors in 2015, serving the community in the eastern side of Singapore. Disrupting the online florist market then with the launch of our Daily Pick concept, we have evolved and grew steadily since. Drawing inspiration from Mother Nature, we explore and experiment with a wide mix of seasonal classics and exotic blooms that eventually defines our exquisite creations. Every arrangement we do is never the same, each impresses with its own character.


  • We like to keep things simple, for our clients at least. From product selection to online purchase, our product line-ups are limited to the stylish and contemporary, so you don’t get overwhelmed with options. Our experiences have helped us distil choices into the few categories that we know will help you find what you need easily, so all you have to worry about is your message to put on the card.

  • We are constantly striving to minimise wastage and protect the environment by limiting the use of non-eco-friendly materials for our products like floral foam and plastic wrappers. We use mainly unbleached brown kraft papers to wrap our bouquets, and reusable and recyclable glass jars for our jar arrangements. Your trust in what we do plays a significant role in our journey towards sustainability.